General Messaging for our Partners

.WHOSWHO

From the outset, .whoswho's stated objective has been to raise the level of intelligent discourse and knowledge online, and this remains our mission.

In 2020, .whoswho upgraded our Registry Services Provider and created the i.whoswho website, as well as bringing the .whoswho DNS search service into Beta. Both are free-to-search services, that allow internet users across the globe to search DNS records in any Top Level Domain (TLD).

The i.whoswho service provides a web page with a search box into which a users may enter a domain name directly and hit enter, while the other runs a DNS search directly from the users' browser address bars by the user simply appending ".whoswho" at the end of the domain name before pressing Enter. Doing so delivers comprehensive information about that domain name, including identifying who is the domain Registrant ("owner"), and does so at the speed of a web page loading.

For example (during Beta, http:// protocol must be used on an interim basis):

.WhosWho - Repetition is reputation.

Those who seek to maintain the highest standards have always been a breed apart. On a routine basis, from generation to generation and, indeed, century to century, premier quality organizations have left their marks on products and services that have satisfied and delighted customers over time. In today's go-along-to-get-along world, while others would avert their gazes from the DNS Abuse that is undermining the internet economy of the 21st century, such exceptional organizations are looking for ways to protect their clientele - and would-be customers - from online crooks who look to deceive and cheat the public while purporting to be one of these gold-standard brands.

Accordingly, .whoswho is endeavoring to create a delivery mechanism through which quality players in global markets - via hyper-fast machine-to-machine communications - can ensure that their communications get through to their customers and prospects, while efforts by ne'er-do-wells attempting to scam them are stopped dead in their tracks. The .WhosWho Online(R) Lookup turns the endless negative cycles of creating, maintaining and imposing blacklists on internet communications into a whitelist model that recognizes such traffic at the gate and opens the channels permitting entry, while stopping all others together with warnings.

Anyone who has seen the padlock icon next to the address bar in their browser window understands the concept of identifying a website as either secure or not. Users are often given the option to override a warning if a website is not secure from a hypertext transfer protocol (http) versus a hypertext transfer protocol secure (https) perspective. Through the hyper-fast machine-to-machine communications built into the .WhosWho Online(R) Lookup, the end-game is to achieve a level of use, trust and utility that will make blacklisting a thing of the past. Those who have earned their stellar reputations through repetition over time, be that over years, decades, generations, or centuries, are expected to lead the way.

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