Riding the thermals - Austrian Alps - 02 Sept 2014
Through the years, the term Who's Who has become widely-associated with reference volumes cataloging the elite, high-ranking, and personalities of note. A 19th century volume was a social register for the aristocracy, more about bloodlines and social network than achievement. The 20th century brought an interest in the academics, inventors, scientists and industrialists based on the merits of their contributions, and volumes appeared in nearly every country.
Today, the democratization seems complete in world where bloggers, videographers and entertainers have achieved not only viral acclaim, but also lucrative personal franchises virtually overnight. In light of this zeitgeist, we have opened the registry broadly, and invite each to find his/her own niche within the .WhosWho pantheon.
While America had no aristocracy, New York society had its “Four Hundred” in the late 19th century. Today’s technology supplants most of the effort involved in group communication, information sharing and scheduling, allowing groups based on important shared affinities and values to flourish. Whether drawn together by culture or sports, technology or literature, language or school ties, a .WhosWho domain provides a natural context in which group members may self-identify, maintain their profiles, contribute comments and feedback, and participate in consensus decision making as a group. And what about offering online courses, or essays and lectures of substance? One could establish quite a legacy.
.WhosWho is the place for establishing living compendia and archives of individual, family or corporate accomplishments. Whether scientific research, catalogues raisonnes, audio/video clips, collected writings, current projects, or chapters of an autobiography in progress, each controls his .WhosWho and how it reflects a public persona or, if preferred, she may create a password-protected site for friends and family only. .WhosWho domains offer the ultimate in portability, allowing changes in email and webhosting service providers while maintaining one's personal .WhosWho email and web addresses, which are as unique as an online signature.
Today we realize that search is both the internet's present and future. Just as users now type [ define "word" ] into Google to find definitions, so will future users enter [ who's who "name" ] to find them. Online for 20+ years, our whoswho.com affiliate is winning amazing results because, like .WhosWho domains, both the "name" and "whos who" are in the URL, ranking them at or among the top. Try Googling: [ who's who Barack Obama ] ranked at #1; [ who's who Joseph Stiglitz ], ranked at #1; and [ who's who Meryl Streep ], ranked at #2. As in the past, individuals will continue to provide the content, but with less editorial filtering of their personas, and no costly print volumes to buy.
What benefits do I get from a .WhosWho domain?
First impressions are the keys to engagement and, in a world of information overload, they remain critical components to establishing a rapport. Whether in an email address block, printed presentation cards or on-screen, .WhosWho addresses don’t vanish into the page as .com addresses can tend to. Instead, it sparks intrigue and interest, and invites questions that open discussions to include your topic of interest.
Words have meanings, and .WhosWho not only conveys the message that you’re no Yahoo, but also very much the opposite. In the early years of the Internet, such iconoclastic positioning was de rigueur at Internet startups burning through cash at the rate of a million dollars a month. The subtleties of language telegraph powerful subliminal messages and, to an online audience that has both matured and become global, .WhosWho alerts the user that something - or someone - is noteworthy.
Bell-bottom jeans were a fad in the 1960s, and the CB radio craze swept America from coast-to-coast in the 1980s. But in its rise to prominence in the everyday lives of billions of people spanning the globe, the internet represents a new world order. Leading online players have built mega-brands with valuations in the hundreds of billions of dollars, fueling their growth by aggregating user content with the enticement of "free" service. With an appreciation of this fundamental change in 21st century communication comes recognition of the inherent value of one's own unique brand, and the prescient embrace domain ownership to build their own portfolios.
Twenty years ago it was understandable for high-achievers dedicated to their callings to have a simple HoTMaiL account for personal use. Today, nothing could be further from the truth and, unless you're prepared to notify everyone of an address change and hope not to lose half of your following, you're inextricably bound to your provider. .WhosWho was created with the unique needs of this cohort in mind. "Free" services ultimately amounted to an investment of time and energy squandered to the providers' benefit. Worst of all, this missed opportunity to accrue a portable following of one's own over extended periods can represent a huge loss, the value of which is telescoped for those at the highest echelons.